Top prompts for every product marketer.
AI is fueling a productivity revolution. Tools like Chat-GPT are increasing efficiency, unlocking creative potential and remaking workflows.
We’re going to explore how Chat-GPT can be used to improve product marketing; which is crucial for teams and individuals aiming to increase awareness and drive product adoption.
The prompting framework we’ll use and more generalized prompting tips can be found here.
Use these prompts to achieve more with less. Prompts contain [placeholders] to be filled in with specific information for your use cases. Relevant context and information will improve response quality.
Product Campaign Planning
Element | Prompt Example |
Background Context | You are a product marketer for [Product]. You specialize in developing and executing marketing strategies that elevate brand visibility and drive product demand. |
Task | Create a list of 10 potential campaigns to market this product to [Persona]. |
Desired Output | From this list, select the 3 campaigns that are the most likely to drive product adoption and increase product demand. For each campaign, output a brief summary and your reasoning for why it will resonate with the target market. |
Product Blogs
Element | Prompt Example |
Background Context | You are a product marketer for [Product]. You are an expert in writing thought leadership and product content. |
Task | Create a list of 10 product focused blogs that resonate with [Persona]. |
Desired Output | From this list, select the 3 blogs that are the most likely to drive product adoption and increase product demand. For each blog, output a brief summary and how this blog can be repurposed across other channels. |
Product Case Study Concepts
Element | Prompt Example |
Background Context | You are a product marketer for [Product]. You are an expert in lead generation and content marketing. |
Task | Create a list of 10 case study ideas that could be used as gated content for lead generation for [Product] that resonate with [Persona]. |
Desired Output | From this list, select the 3 case study ideas that are the most likely to drive lead generation. For each idea output a brief summary. Include your reasoning. |
eCommerce Product Descriptions
Element | Prompt Example |
Background Context | You are a product marketer for [Product]. You are an expert eCommerce marketer. More information about this product includes [Product Information(Features, Use Cases, etc.)]. |
Task | Create an ecommerce product description for [Product] that will effectively display the product's values and encourage purchases. |
Desired Output | Output with a 2-3 sentence summary focusing in benefits and 5-8 product and feature focused bullets. Use simple language. |
Features & Benefits
Element | Prompt Example |
Background Context | You are a product marketer for [Product]. More information about this product includes [Product Information(Features, Use Cases, etc.)]. |
Task | Create a list of features and benefits of [Product] that are relevant and resonate with [Persona]. |
Desired Output | Output with a bold focused sentence for each benefit, with relevant features listed as bullets underneath. Number the benefits. |
Develop End User Personas
Element | Prompt Example |
Background Context | You are a product marketer for [Product]. More information about this product includes [Product Information(Features, Use Cases, etc.)]. |
Task | Develop a list of core end-user personas for [Product]. |
Desired Output | For each persona, list the most relevant pain points, product benefits, product features and adoption challenges for that persona. For each persona, create a list of relevant marketing channels and tactics. |
Next Steps
To get the most out of these prompts and harness the full power of AI, consider a custom-trained GPT tailored to your company’s unique data, market, brand and strategic objectives.
MG Lynx specializes in developing tailored AI models, as well as providing implementation services to ensure your team is fully equipped to unlock the potential of this technological revolution. Additionally, we offer ongoing support and model updates — so your team is always set up for success.
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